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The first decade in Which? Conversation

(Nearly) 10 years on, we look back at the decade that launched more than 5,000 conversations.

It all started with a question about whether you’re being conned over your broadband speed.

Since April 2010 and some 5,359 conversations, 287,000+ comments and a substantial redesign later, Which? Conversation is still where people are coming to find answers and question the issues that matter to them.

Here are a few highlights from the first decade:

Dealing with scams and nuisance calls

Top of the tables as the most viewed and most commented-on topic was 2013’s ‘Have you been called by a ‘BT Technical Support’ phone scam?

It’s been viewed more than 220,000 times and gathered 3,091 comments. Even six years on, people continue to report receiving this scam phone call as many as 40 times in the month.

We’re continuing to warn people about this dangerous scam, as well as make BT aware when new or similar fraud pops up in its name.

The response to this and other scam calls was tremendous, with more than half a million people signing our petition to end nuisance calls and texts.

We also launched our Nuisance Calls and Texts reporting tool, which flags the calls you receive directly to the regulator.

Helping others

The experiences you share here often form the basis of campaigning actions Which? takes on behalf of consumers, including:

Campaigns, such as 2017’s Care Needs Care campaign in which hundreds of people shared their story of how difficult finding later-life care can be;

Investigations, including Which?’s investigation into homeopathic medicine back in 2013

Super complaints, such as 2015’s action on dodgy supermarket pricing

Your story

These conversations start with you, and we continue in our aim of welcoming all and highlighting everyday challenges alongside those of guests with specific areas of expertise.

Be it starting the conversation on sustainability, outlining your beliefs on the future of money, sharing your experience of owning an electric vehicle, fighting your parking ticket in court, or even profiting off of spam calls.

All of these experiences help us to identify areas of consumer harm and and try to create the change you want to see.

Here’s to the next decade!

Thank you to everyone who’s joined in on Which? Conversation over the last ten years.

Whether it’s a background browse or a daily essential, we’re grateful to have the pleasure of your company over this past decade. Here’s to many more!

A lot’s happened in the decade and we’d love to hear what stood out for you.

In the mean time, stay well, have a very happy start to the new year, and we’ll speak more in 2020!


JS-C said Top of the tables as the most viewed and most commented-on topic was 2013’s ‘Have you been called by a ‘BT Technical Support’ phone scam?‘ It’s been viewed more than 220,000 times and gathered 3,091 comments…

I thought the original Lobby garnered far more than that? What are the figures for the original and extension Lobbies?

From the Extension lobby’s preamble:

the original Lobby was so popular (with almost 13,000 comments), it was becoming hard to load the page.

There’s a serious point, here; the original Lobby was created to act as a place where everyone could (virtually) meet and discuss almost anything. But it also became a place to which off-topic conversations elsewhere could be re-routed, and, even more importantly, became fertile ground for proposals and ideas, many of which evolved into topics of their own.

It seems a shame that this wasn’t included in the header information for this topic.

Lobby Mark 2 has >10k comments (even taking yours out, Ian, it exceeds 3,091 😉 )


I thought it might.

I wondered when we would celebrate the tenth birthday of Which? Convo. Maybe we can spread this over 2020.

Looking back at all the wrangling about broadband speed, most of the problems have been resolved by getting rid of the misleading ‘up to’ claims, replacing them with an average speed, and customers can get a good idea of what to expect by contacting their ISP. This could have been done years ago.