Members should now be receiving the new-look Which? Magazine. The redesign was informed by your feedback, so I’d love to know what you think.
Over the course of its 62-year history, our magazine has experimented with different looks.
Our pop-art-inspired 1960s issues are iconic; our 1980s tabloidesque phase best forgotten.
For this redesign, our first since 2014, we’ve freshened things up with new typefaces (Tiempos is our serif, National our sans serif) and a more elegant colour palette.
We've redesigned our magazine!
We have a fresh look, and not just cosmetic. You told us the magazine should keep you informed, with advice you can trust. It should inspire, challenge and tell you things you didn't know you needed to know.
Take a sneak peek 👀👇 pic.twitter.com/D0E1m5RlzO
— Which? (@WhichUK) September 20, 2019
A good redesign isn’t just cosmetic. We didn’t shy away from difficult questions. What’s the purpose of a print magazine in 2019?
For me, this was about recognising that the magazine plays a different role in members’ lives now compared to most of its history.
20 years ago, and even 10 or five years ago for some, the magazine was the main way that people accessed our product reviews. Now, our website and app are best for that.
The magazine has increasingly focused more on features, investigations, interesting insights and useful advice, but I didn’t feel like the old design was showing these things off well enough.
Meeting with members
When we met with our members across the country, we were reassured.
They told us they want the magazine to keep them informed, with advice you can trust on a range of consumer issues.
Most agreed our website and app are best for seeking out information when researching something specific, so a magazine should serve a different purpose: it should be more relaxing, inspiring, and sometimes challenging.
It should surprise you, offering insights that you wouldn’t look for online – things you didn’t know you needed to know.
The new-look Which? magazine will be arriving with our members now. It’s informed by their feedback and will continue to be.
Let me know what you think of the new look in the comments below.