Even simple things such as booking a holiday or applying for a credit card become much harder. Have you experienced racism as a consumer?
One unusually warm spring day last year, I took a day trip from my London home to a nearby seaside town.
As I walked from the station to the seafront, I noticed stares in my direction and made a mental note people like me often make. Was I the only brown person in town?
Later, I got talking to a local whose passion for her home town was as inviting as the sunshine beaming down on the beach. As a long list of recommendations kindly tripped off her tongue, one sentence, delivered with disarming ease, hit me.
āSome people around here donāt like coloureds.ā
There it was. Recognition that my mental note served a purpose.
Common occurrences
If youāve never faced this sort of exchange, you may think itās a one-off. I wish it were, but recent events have raised awareness of how common occurrences like this ā and much worse ā are.
Black Lives Matter has shown how institutional racism pervades every facet of Black peopleās lives, including the opportunities available to us as consumers.
Booking holiday accommodation with a name like mine is rarely straightforward. Iāve stopped being surprised when my online requests are denied as friends with āEnglish-soundingā names are approved right away.
An uneasy feeling about revealing my British-Sudanese heritage has been well founded when applying for credit cards. The nationality stamped in my British passport is somehow not enough proof of citizenship.
Research shows Iām far from alone. A Harvard Business School study found people with āBlack-sounding namesā less likely to have bookings confirmed by third-party hosts on Airbnb, a study at St Andrews University School of Management found Black people more likely to be denied loans.
Questioning how consumers are treated
Which? was set up in 1957 because our founders questioned the way consumers were treated.
That remains our driving force. But our campaigns, products and services must address everyoneās needs to reflect the diverse make-up and experiences of all of us in the UK.
We’re keen to hear your experiences: have you experienced racism as a consumer? Let us know in the comments.
If you’d rather discuss your experience privately, please do email yourstory@which.co.uk
Featured Comment
An investigation in 2017 by Consumer Reports (CR), our American counterpart, found that car insurers charged higher premiums in some postcodes predominantly populated by ethnic minorities, in a way that couldnāt be explained by risk data alone. In 2019, CR reported that African Americans were more likely to have chronic pain symptoms dismissed by doctors. And this year, CR used its research to highlight the disproportionate impact of COVID-19 on Black and Hispanic communities. These are just three recent examples of CR journalism that has exposed some of the systemic racism and discrimination faced by US consumers. And, following Juneās global anti-racism protests, it has prompted some difficult questions about our own work. Because the truth is that we havenāt done enough to investigate and report on the racism faced by consumers on this side of the Atlantic. Our consumer landscape ā from retail and travel to health and finance ā needs more scrutiny. On p9, my colleague Reya El-Salahi shares some of her experiences. So we need to do better. Not with quick fixes or tokenism, but with a sustained commitment. And we must do more to be representative of UK consumers ā by better reflecting diversity with the experts we use, the people we feature and the images we choose. We want to hear about your experiences too. If youāve faced racism as a consumer, please email yourstory@which.co.uk.Thank you to those who have shared their stories in the comments so far. As always, please remember our Community Guidelines, and to be respectful of people's views or experiences. You can also share your story more privately as both Harry and Reya have noted at yourstory@which.co.uk.
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