Why clearer unit pricing is on my shopping list
In this guest post, Jo Swinson MP explains why she supports Which?’s campaign for clearer unit pricing in supermarkets, and is sponsoring a Private Members’ Bill to encourage the government to take action.
Everyone’s feeling the squeeze at the moment. Prices are going up with pay not keeping up, so making your money go further is more important than ever.
We all want to get the best deals at the supermarket, but it’s not always straightforward. Are those bananas cheaper individually or in a bunch? Is that ‘buy one get one free’ offer really a bargain or would buying just one larger pack be better value?
Let’s get unit pricing in parliament
That’s why I’ve introduced a Bill on unit pricing in parliament, taking up the challenge of Which?’s Price it Right campaign. The Bill will make supermarkets use clear and simple price labels that feature visible and user-friendly unit prices to help people save money.
We should all be able to go into a supermarket and quickly and easily be able to tell which apples, jars of mayonnaise or boxes of cereal are better value for money.
With busy working and family lives, finding time to whizz round the supermarket is enough of a chore without stopping to do mathematical calculations. For people who are trying to shop with excitable young children or for those who find it difficult to see the unit price because it’s often very small, this is so much harder.
No one likes the feeling of having the wool pulled over their eyes, so it’s always annoying when special offers turn out to be nothing more than a marketing ploy – even more so if you only notice this once you’ve got home with the shopping!
Make it clear and consistent
Improving unit pricing is one simple thing that the government can do that will have a big impact on all of us – making it easier to save money on a regular basis.
To help get my Bill through parliament, I’m working with Which? to build a groundswell of support. I’m asking my fellow MPs to join me in writing to the minister responsible for pricing, and telling our constituents about the campaign.
Have you signed the pledge yet? The more people who sign, the more likely it is that we will succeed. I want to make sure supermarkets price it right.
Which? Conversation provides guest spots to external contributors. This is from Jo Swinson MP – all opinions expressed here are their own, not necessarily those of Which?
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