Soil Association: does kids’ restaurant food cut the mustard?
Most of us eat out as a treat, but are children getting a raw deal when it comes to the meals they’re offered? In this guest post, Amy of the Soil Association argues that it’s time to shake up kids’ food on the high street.
With parents forking out close to £6 on average every time they buy a children’s meal at our biggest and most popular high street restaurants, many will be surprised to see what little chains like Prezzo and Zizzi offer children.
At the Soil Association we surveyed 21 restaurants for our ‘Out to Lunch’ league table and found that they all had room for improvement. And that’s putting it mildly for the majority.
Restaurant’s kids meals aren’t my cup of tea
I kicked off the investigation early this year by asking 1,000 parents what was important to them when they eat out with their children. They told us that they want to see more meals cooked from scratch in the restaurant, and more choices for children – in the following months I found that even our leading chains aren’t living up to their expectations.
We may have moved away from the ‘everything with chips’ cliché, but for 12 out of 21 chains, meaty meals are still dominated by the usual suspects – coated and reformed meat and fish like nuggets, burgers and sausages and fish fingers.
Just 11 of 21 chains were willing to tell me whether their children’s food was freshly cooked and where it comes from. Of these 11, only four were making and cooking the majority of their food in the kitchen: Jamie’s Italian, Wagamama, Carluccio’s and Café Rouge.
What have restaurants got to hide?
If ingredients aren’t being cooked in the kitchen, where are they cooked? A popular Italian restaurant told us that their roasted vegetables and meatballs are just warmed up in their restaurant, having been cooked offsite. Roasted vegetables? Really?
Then there’s the meat. The team of 40 parents that helped me with the research found that only one chain – Jamie’s Italian – could consistently give a detailed answer when they asked where the meat on the menu comes from. Being told ‘it comes off a van’ or saying it’s ‘pre-packaged’ didn’t cut the mustard.
Parents and health experts agree, children’s meals are in need of shake up.
What the Soil Association wants to change
At the Soil Association, we’re calling on restaurants, pubs and cafes to take five simple steps to improve the food and service they offer children – and we are asking for the help of aunts, uncles, grandmothers, parents, anyone eating out with children, to make them listen.
The first step? We want to see all children given the choice of a child’s portion of adult meals as standard, written on the menu as an option, not just for the few that feel able to ask. Children should be given the same choice, variety, and service as adults, shouldn’t they?
A parent ‘secret diner’ said they left one restaurant feeling ‘like they only cater for children because they have to’. Would any restaurant survive on the high street if they offered the same service to adults? I don’t think so.
Do you agree with the Soil Association and think that high street restaurants should provide better meal options for children?
Which? Conversation provides guest spots to external contributors. This is by Amy Leech, Policy Officer at the Soil Association. All opinions expressed here are her own, not necessarily those of Which?
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